BRANDING YOURSELF IN SOCIAL SELLING VS BRANDING YOUR COMPANY

by Bec Sadek

Several years ago when I was stuck in my business I did a deep dive into the top earners in the industry and I learned something crucial…

If you want to hit the top ranks then you need to create a personal brand. 

I’m not talking about the leaders who built a business 20+ years ago with home parties and hotel meetings. Hard pass on that. 🤣

I’m talking about the top earners that have been making waves the past several years. They have all built influence, followings and brand on social media. 

Yes, they post about their products and their opportunity. But that is not their WHOLE brand. So let’s talk about the difference between branding YOU and branding your company. 

BRANDING YOUR COMPANY 

Okay, picture this: You’re on social media, and all you see is company name after company name, along with a never-ending stream of product pics. Boring, right?

Well, that’s what happens when you focus solely on branding your company. It becomes a one-dimensional platform, lacking anything personal. It’s like wearing a mask and hiding behind a social media account dedicated only to your company and its offerings.

BRANDING YOURSELF 

There is a common misconception that branding yourself means you HIDE your company and products. This could not be further from the truth. Your company and products are a part of your brand. 

But they are NOT your full brand. 

You want to bring your full and unique self to social media. the good, the quirky, and everything in between.

Think about it—people buy from people they connect with on a deeper level. So, let your personality shine through and bring your whole authentic self to the party!

WITH THAT SAID LETS DIG IN 👊

I want to give you my top 4 tips and reasons to create a magnetic brand on social media…

1. It’s Your Unique Story that Draws People In: Now, let’s talk about what really grabs attention on social media. It’s not the company name screaming from every corner—it’s the genuine, relatable story behind the product and the person sharing it. Yep, stories speak louder than logos and product pics! People want to connect with you on a personal level, so don’t be afraid to share your story and let your audience get to know the real you.

2. You Are the Constant: In this ever-changing network marketing world, companies come and go, plans change, and alignment shifts like crazy. But guess what? You can be the constant force in your industry by branding yourself. Establish yourself as the go-to expert, the person your audience turns to because they trust your expertise and resonate with your values. Remember, people join people, not companies. When you become the constant, you stay ahead of the game, no matter what happens around you.

3. Differentiate Yourself from the Crowd: Picture this—it’s a crowded room filled with network marketers, and many of them are in the same company as you. So, how do you stand out? Well, my friend, it’s all about embracing what makes you unique. Your voice, your style, your values—they all come together to create the irresistible magnetism that sets you apart. Be the go-to person in your niche, the one people seek out when they’re ready to join or make a purchase. It’s all about being unapologetically YOU!

4. Authenticity Builds Trust: Let’s talk trust, shall we? Personal branding is like the secret sauce that brings trust to the table. Are you more likely to trust a faceless company or an individual with a genuine presence? I think we all know the answer! Authenticity is the name of the game in social selling. By building an authentic brand that reflects your true self, you’ll establish trust with your audience. And trust me, when people trust you, they become loyal followers and customers for life.

By embracing personal branding, you unlock the power of connecting with your audience on a deeper level.

So now it’s time to help you unleash your most powerful personal brand and that all starts with your brand message and your content. 

I have a team of over 60,000 people and I have coached HUNDREDS of network marketers in different companies. I have seen people get stuck in “niche drama” and freeze when it comes to creating consistent content. 

Stop over complicating and over thinking. Allow it to be simple.

Bec