Prepare to have your mind blown and your perspective on Facebook groups shattered! You see, most people dive headfirst into creating a Facebook group for their network marketing business with the best intentions, but sadly, they overlook six crucial steps.
The result? A graveyard of unfulfilled potential, a ghost town that haunts their online presence.
But fear not, my friend, I’m about to flip the script and reveal the secrets to building a thriving, engaged Facebook group that defies the norm.
Get ready to leave the ghosts behind and breathe life into your community like never before!
If we haven’t met yet. My name is Bec Sadek and I’ve been in network marketing for 12 years. I became a top earner in my company 5 years ago by leveraging the power of social media.
Recently, I built a brand new Facebook community from scratch to 9k members and the engagement is OFF THE CHARTS.
If you’re not yet a member of the #1 community on the internet for Network Marketers then make sure you jump into the YES MLMS PLEASE community now.
In full transparency I’ve started a lot of Facebook groups over the years and most have become ghost towns with very little engagement.
So, you might be wondering what I did differently this time and it’s your lucky day because I’m going to share my top 6 secret hacks to building a thriving Facebook community in 2023.
Watch the video below for the full training.
Step 1: Evaluate the Timing and Establish Your Branding Before starting a Facebook group, it’s crucial to evaluate if it’s the right investment of your time. Ask yourself the following questions: Do you have a clear understanding of your branding? Do you know your target audience inside out? Are you driven by a strong purpose behind your group? Avoid starting a group just for the sake of it or to avoid posting on public profiles. Focus on mastering public profile engagement first.
Step 2: Define the Purpose and Target Audience Your group’s purpose should extend beyond merely selling your products. People join groups that align with their interests and values. Reflect on the groups you’ve joined and consider why you were attracted to them. Avoid creating a group that feels like an unwanted home party where people are pressured to buy. Your group must have a purpose that genuinely matters to the person joining.
Step 3: Create a Compelling Group Name Craft a group name that reflects the purpose of your community and incorporates relevant keywords that potential members might be searching for. A clear and catchy name increases the chances of attracting the right audience and enhances discoverability.
Step 4: Encourage Group Participation For a group to thrive, it must foster engagement beyond your own posts. Avoid making it all about you and your business. Encourage members to participate actively by asking questions, seeking their opinions, and creating opportunities for them to share their experiences. When members feel valued and included, they are more likely to contribute and engage with others.
Step 5: Establish Beneficial Group Rules Having well-defined rules benefits the entire community by ensuring a safe and respectful environment. These rules may include guidelines on appropriate behavior, spam prevention, and self-promotion limitations. Communicate the rules clearly and enforce them consistently to maintain a positive atmosphere within the group.
Step 6: Start Filling Your Group To attract members to your group, promote it through your public profiles. Clearly communicate the benefits of joining and emphasize what’s in it for them. Additionally, offer a relevant freebie that aligns with the group’s purpose. Interested individuals can opt-in for the freebie, and then you can extend an invitation to join the group. Avoid mass-inviting people who may not be interested; instead, focus on implementing a strategic funneling approach to attract genuine prospects.
Building an engaged Facebook group that doesn’t turn into a ghost town requires planning and execution.
By following these 6 steps, you can create a vibrant community that resonates with your target audience, fosters meaningful interactions, and drives the growth of your network marketing business. Remember, the success of your group lies it’s ability to provide value, foster engagement, and build relationships with it’s members.
P.S If you’re interested, I can host a live 5-day training on this topic. Let me know in the comments if you want to participate.