HOW TO INCREASE YOUR SOCIAL MEDIA SALES (WITHOUT POSTING MORE REELS)

by Bec Sadek

Ever feel like you’re nailing your social media game but just can’t see the sales to match? You’re posting like clockwork and engaging non-stop, but the results? Meh.

It’s super frustrating, right? Well, I'm here to tell you that it might not be about how much you're posting, but how you’re guiding your followers through your sales funnel.

So, What’s This Sales Funnel All About?

Imagine your sales funnel as the journey your follower takes from first spotting your post to hitting that sweet 'buy' button. And guess what? This doesn't need any fancy tech or elaborate websites. This journey happens right on your social media!

Here’s a quick breakdown of the four crucial phases of a social media sales funnel:

1. Awareness

2. Interest

3. Evaluation

4. Decision

Let’s dive deeper into each phase and identify where you might be losing potential sales:

LET'S BREAK DOWN YOUR SALES FUNNEL

Phase 1: Awareness

This phase is all about making your presence known. If your followers don’t know you exist, how will they buy from you? Here are a few checks to ensure you’re on the right track:

• Lead Generation: Are your social activities designed to attract new eyes? If not, adding a clear call to action might be what you need.

• Outreach: Actively reach out to potential customers. Remember, if you’re not engaging directly, you’re missing out.

• Consistent Posting: Keeping a regular posting schedule ensures you stay on their radar.

• Strategy Evaluation: If you're reaching out and posting without results, reassess your content’s appeal and directness. Make sure you have a clear call to action and that you aren't all over the place with 10 different niches. You want to become the "go to" for one specific thing.

Phase 2: Interest

Captured their attention? Great! Now, let's turn that fleeting interest into a meaningful conversation:

Now that people are aware of you, the next step in your funnel is to get interest. Interest is shown when prospects engage with your content through likes, comments, or direct messages. If you notice a drop-off at this stage, then your gap is likely not awareness, it is likely interest.

Here is how to tackle this gap..

HAVE REAL CONVERSATIONS:

When a prospect shows interest, the key is to have meaningful conversations. Are you asking questions that open up a dialogue? Start with engaging questions that lead to deeper interactions.

UNDERSTAND THEIR NEEDS:

It’s vital to discover why they are interested. What are their specific pain points or needs? Knowing this allows you to tailor your communication and offer solutions that truly resonate with them. Prompt Responses: If prospects aren’t responding, assess your approach. Are you merely providing information, or are you inviting them to engage by asking questions? For instance, after sharing some initial info, you might ask, “Does this sound like it could be helpful for you?” or “What exactly are you looking for?”

FOLLOW UP CONSISTENTLY

Follow-up is where many potential sales are lost or won. If you don’t hear back after your initial conversation, don’t hesitate to reach out again.

Use a follow-up script that re-engages them based on previous interactions.

Script Example: "Hey [Name], I realize things might be super busy on your end. Last time we chatted, you mentioned struggling with [their pain point or interest] — is that still a challenge for you? I’ve been thinking about your situation and might have some ideas that could help."

By ensuring you actively engage, understand their needs, and follow up effectively, you can turn initial interest into serious consideration, moving prospects closer to a decision

3. PHASE 3 EVALUATION

At this point in your funnel, potential customers are evaluating if the solution you are offering is the right one for the problem they are looking to solve. They might be comparing your offerings with competitors and deciding if the value is worth the investment. This stage is crucial as prospects assess your solution and compare it with others. Understanding that not every interaction leads to an immediate sale is key:

THEY DECIDE ON THEIR OWN TIMELINE

Recognize that people make purchasing decisions on their own timeline, not necessarily when you want them to. Patience here can build trust and respect.

PROVIDE VALUABLE INFORMATION

Ensure you're giving your prospects ample material to help them during their decision-making process. This could be through educational content, product comparisons, and detailed benefits. Use ATM Groups if your team offers them. These platforms can provide continuous engagement through testimonials and valuable information that helps them lean towards a decision.

GET ON THE PHONE:

At the risk of flashing my geriatric millenial card , get people on the phone. 🤣

This isn't just to answer their questions but to genuinely understand their needs and concerns, which shows you care beyond making a sale. Some people close better over a zoom call or the phone then in the dms. Know your strengths.

GIVE THEM INFORMATIVE RESOURCES:

Depending on their interest, send them a specific video or direct them to particular segments of a webinar that addresses their concerns. Personalizing the information they receive can significantly impact their evaluation process. Use the tools at your disposal like apps or PDFs that detail ingredients and benefits, or videos that showcase the product's impact.

Understanding their main concerns allows you to provide the most relevant and convincing information. By improving the evaluation stage with these strategies, you ensure that prospects feel informed and valued, increasing the likelihood of them making a purchase.

4. PHASE 4: THE DECISION.

The final step is where a purchase is made. The decision phase is the final decision—this is where prospects choose whether or not to purchase. If they’ve gone through the awareness, interest, and evaluation stages but haven’t committed, here are some ideas for you...

BE DIRECT

Sometimes, all a prospect needs is a direct question to nudge them into action.

Ask them explicitly if they’re ready to get started or if there are any questions holding them back.

SET BOUNDARIES WITH FOLLOW UP

Let them know you’re following up one last time. Ask if they’d like to stay on your follow-up list for upcoming promotions or if they prefer to opt out. This can prompt them to make a decision rather than leaving them in an indefinite loop.

ADDRESS OBJECTIONS

If they’re hesitating, it’s often because there’s an unaddressed concern. Directly ask what their #1 objection is. This not only shows that you care about their concerns but also helps you provide them with the information they need.

USE 3 WAY MESSAGES

If they need assurance, a three-way conversation with your upline or a successful team member can help provide credibility and answer specific questions.

SHARE RELEVANT TESTIMONIALS

Connecting your prospect with a story similar to their situation can help them see the potential impact of their decision.

ENCOURAGE A PERSONAL CONVERSATION

Sometimes, a more personal touch is needed. Offer a phone call or a Zoom meeting to discuss their concerns in real-time, providing a more personalized experience and building trust.

These ideas can help guide your prospects to make a confident decision. I will also help them feel supported and informed every step of the way.

Understanding where your potential customers are dropping off in the sales funnel can dramatically improve your social media effectiveness.

Now that you have gone through each phase of the sales funnel, you can identify your gaps and get to work! Remember, self evaluation is key here.

Once you have identified your gaps you can start to fill them in and get more sales.

Have questions? Come join me in my private community the YES MLMS PLEASE movement.

Bec